The Company

Fancy Meats is a Butcher Shop specializing in raising and butchering grass-fed Black Angus cows. The owner is committed to serving his customers with only the highest quality beef through his health-conscious and responsible farming methods.

The Logo

The logo is comprised of a bowtie, butchers clever, and a cow symbol. This simple yet sophisticated look brings a modern design to the butcher shop while still paying homage to the family roots in butchery.

Bowtie symbolism for "Fancy"

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Butchers clever

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Black Angus Cow

Sketches

Phase 1 Comps

The logo compositions reflect a variety of different possibilities for the clients brand.
By bringing different ideas and styles into the artwork it helps us hone in on the desired "look and feel" the client is looking for.

Revisions

We chose to combine these two compositions.

Final Logo

The client enjoyed the concept with the clevers and bowtie while also liking the minimalism of the bull head. Together these elements came to form my last concept that you see below.