The Company
Moonshop Vintage is a curated and custom furniture business in Chicago, Illinois specializing in "statement-style " furniture pieces. Moonshop restores, refurbishes, and custom builds pieces for clients. MV provides furniture to homeowners, businesses, and even sources furniture for interior designers. The owner has built a loyal following on social media where she sells her products.
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The Logo
The ​logos are comprised of a wavy pattern that represents the " statement-style " furniture pieces that Moonshop Vintage is known for. The wavy pattern reflects the unique - curated art direction of furniture.
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Wavy Pattern
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Moon
Wing Barrel Chair
Sketches
Phase 1 Comps
The logo compositions reflect a variety of different possibilities for the clients brand.
By bringing different ideas and styles into the artwork it helps us hone in on the desired "look and feel" the client is looking for.
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Revisions
After speaking with the client we decided that the chair imagery was an important brand element to keep.
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The client shared that the first piece of furniture she sold was a barrel chair. We decided on this style chair to be the face of Moonshop Vintage.
Final Logo
Deliverables
